Bringing marketing and sales expertise directly to you

MarketingSource is a service where we place one of our marketing or sales consultants onsite with you to provide daily marketing and sales support that dove tails with the strategy that we simultaneously develop with you. The support we provide covers a wide range of marketing and sales activities as we have a pool of talent that we can call upon to ensure that the consultant we appoint has the right-fit skills that meet your requirements.

MarketingSource offers a number of benefits including:

• Increasing the chances of a successful marketing and sales program implementation. Marketing and brand strategy development and implementation is a change
  management program. When we reposition a company, or refresh a brand, there is often a need to change tools, systems and the way of doing things. This in turn, can impact your workforce. With having a Manning & Co consultant onsite to help with the implementation of the program, we increase the chances of successful implementation and generate stronger business results. Our job is to make things happen, to allow you to focus on the big picture.
• We are able to match your unique business needs with a consultant with the right skills and experience. We are inundated with CVs on a daily basis and always canvass
  potential recruits for our MarketingSource program. We keep a recruitment matrix which ensures that we have the right talent on hand ready to go. Our business is
  therefore scalable and we can mobilise people quickly.
• Our consultants are not only marketing or sales experts, they are communicators, project managers and most have managed people in previous roles. This is
  important to be able to create rapport, trust and credibility quickly with your team which is essential to get them on board promptly with the various changes to sales and marketing that are being implemented. It also allows for a transfer of skills and knowledge which supports a sustainable business.

A MarketingSource consultant can assist with the following activities:

• Setting up a CRM such as Salesforce, assigning territories, setting up reports, setting up pipeline data, developing processes around data entry to ensure consistency, training the team on the CRM.
• Setting up e-marketing campaigns in Salesforce, tracking campaigns, recording results
• Campaign follow up and lead generation (i.e. setting appointments with new customers)
• Helping with tenders – coordinating them so that they read well and give you a good chance of winning
• Determining a sales management framework for your business
• Helping with sales planning and sales strategy development which dovetails with your marketing strategy
• Developing appropriate and meaningful marketing and sales KPIs
• Marketing and sales management and report development
• Marketing/sales processes audit and review. We will review current processes and map out areas for improvement and help the team get there.
• Marketing/sales meeting attendance and review. We will support and coach the team where required to ensure behaviour is consistent with new brand strategy and is maximised to convert leads to sales. We have extensive experience in performance management and can play “bad cop” where required.