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The Task

AGSM are a well-established organisation that, after undergoing a number of internal structural changes were in need of an outsourced marketing partner to help with the execution and launch of an interactive digital view book and a number of other marketing initiatives such as event coordination and developing an online learning platform.

M&C solution

A Manning & Co consultant was appointed to work in-house for a number of weeks to oversee and project management the execution of the digital view book.  M&C worked across all aspects of the project including project managing, account managing, copy writing, client interviewing and liaising with other externals such as web developers and designers.

Success

As an external consultant working within a highly political environment such as a university, M&C were able to cut through some of the internal barriers that exist when trying to get a highly innovative initiative off the ground. Having regular touch points with AGSM team members and outsourced agencies meant the digital view book was successfully launched within a 6 week turnaround period.  The AGSM digital viewbook was awarded the winner of the PAGE Creative Excellence Awards for the corporate web category in 2013.

 

Tweets

RT @praetorian2211 Annual @AustChamSG Presidents Awards supported by @GEMS_Singapore winner Entrepreneur Award @ManningCo presented by @richfhenry pic.twitter.com/iOXfIAiBWS

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Contact

AUS HQ
479 Darling St
Balmain NSW Australia
Phone: +61 2 9555 5233
Asia HQ
Level 2, 88 South Bridge Road
Singapore 058716
Phone: +65 6532 1098