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The Task

Iconic Australian printer, Pink Panther Corporate Print, was in need for a re-brand as part of its strategy to consolidate its market position. In a rapidly changing industry, Pink Panther realised that it was time to develop a new sales and marketing strategy that would further build on 20 years of success in the industry. M&C was tasked with the re-brand which included developing a new marketing and sales strategy and a new visual identity.

M&C solution

With a number of new entrants in the printing industry, a stand-out brand identity was essential as part of successfully  re-branding the company. Along side this, a refreshed and refocused sales and marketing strategy was developed with clear messaging and positioning.  We also appointed a Manning & Co. consultant on site to help drive the sales and marketing strategy.

Success

The company has now launched a stand-out visual brand that looks and feels different to the competition. A refreshed, targeted and focused sales strategy and approach has seen an increase in business development activity. A new implemented CRM, with newly defined sales territories along with coaching and mentoring, has delivered the Managing Director cler visibility of business performance.

Tweets

Based in our Singapore office, Victor is our creative whizz at M&C, overseeing creative projects as well as managing client accounts in Asia. Victor has been kicking goals at M&C since day 1! pic.twitter.com/cddwcCKm4E

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Contact

Lower Ground, 479 Darling St
Balmain NSW Australia
Phone: +61 2 9555 5233
Level 2, 88 South Bridge Road
Singapore 058716
Phone: +6586444496