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M&C Blog

Are you considering starting a business? Our top insights…

I am often asked, ‘what are your key insights and advice for other entrepreneurs who are considering starting a business?’. Putting pen to paper, here are my top 10 tips for starting a business:  1. Be passionate about what you plan to do in your business, but also make sure

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On the eve of International Women’s Day, Lets reflect

People who know me well, know that I am passionate about the role women play in business. My passion for what I do and determination about making a difference stems from before beginning my career. It might have to do with the fact I went to an all girl’s high

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Making Twitter work for your brand

We have the ‘social media’ conversation with our clients all the time, and many are skeptical of using Twitter for business. Many business owners ask,’ how can I use Twitter as part of my business strategy when I can only see it damaging my brand’? The brutal fact, however, is

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Thought leadership using online forums

Forums are a great way for a business to establish thought leadership in their area of expertise. You can use forums in two different ways to support your marketing and thought leadership strategy: 1. Initially select 2 – 3 forums relevant to your business. Actively participate in these forums, sharing

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Establish brand credibility with LinkedIn

LinkedIn is a highly powerful tool, when you know how to use it and how it can benefit your brand. LinkedIn is the largest professional social network online and every professional and business owner regardless of industry or type of business should have a professional and company LinkedIn profile. LinkedIn

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To tweet or not to tweet

The age old question in today’s digital world is ”to tweet or not to tweet”? Social media is definitely all the rage. You might be a sceptic of it and really hope that it goes away, however the reality is, it isn’t going anywhere; it is here to stay. If

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Design enhances brands in digital era

Innovative design plays an influential role in creating brand experiences that are compelling, memorable and authentic. Good design can help a brand stand out in the market place. In a digital era, design is becoming increasingly intertwined with brand strategy and brand communications. Design can enhance a strategy and ensure

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Celebrating International Women’s Day

Tomorrow, Tuesday March 8, is the centenary of International Women’s Day. It is an important day to stop and reflect on the achievements of women, who unfortunately, are still considered a minority group in many countries. There is much to celebrate about women and the valuable contribution they make to

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2010 in review

As I sit here and type this, we are well and truly into the final hours of this year (2010) and this decade. Quite monumental really and a perfect time to reflect on the last 12 months from a number of perspectives – trends and movements in the marketing profession,

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Supporting small business

There are a number of people who inspire me and that have had an impact on my career and my decision to go into business – one of those people being my mother. My mother has been in business for more than twenty years and I have witnessed first hand

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