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Reinvigorating your Marketing Strategy in 2015

Being inspired is a key theme at M&C this year. Part of our interest in the UNstoppables expedition to Antarctica is to be surrounded by inspiring people so we ourselves can be uplifted in our thinking and view of the world. So we’ve put together some of our key strategies

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Inspire – Create – Grow in 2015

Inspire – Create – Grow is our mantra for 2015. I can’t think of a more appropriate way to kick start the year living and breathing this mantra than by joining 117 entrepreneurs in Antarctica as part of the UNstoppables movement. This highly publicised think tank takes entrepreneurs and investors

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Has M&C lived up to our 2013 promise to embrace new?

Earlier this year I wrote a blog post about the significance of 2013 – a year to embrace all things ‘new’ –new challenges, ideas, thinking and spaces, places and people. 2013 has been the year of change, fresh thinking and new beginnings for many people I know in business as

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A very proud Mumpreneur this week

Reading previous posts of mine you will know that I am very passionate about more support for women in business but particularly for a new group of business women emerging and taking on the world– Mumpreneurs! As a Mumpreneur myself there are definitely moments when you question what you are

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Our top 5 marketing strategies to embrace in 2013

Like many Sydney-siders I watched Sydney’s New Years Eve fireworks with great excitement. It is an annual tradition that I’ve enjoyed since I was a little girl. I’ve always found NYE fireworks and Sydney’s spirit at that time of year so special, magical and inspirational – very fitting for welcoming

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Top 3 rules of leveraging social media for your business

At M&C we are passionate about social media and its potential, and we work hard to show clients what it can do for them. In the last 12 months, we have gone from managing social media for two clients to managing 10 now! However, we still encounter clients and prospects

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Women, power, social media: Why companies must act

The digital revolution – particularly the rise of social media – has given women a voice on a scale that they have never experienced. A recent US survey found that 71% of women are active with social media. In Australia, women are most active with Facebook, Twitter, Pinterest and blogs.

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Gender equality a long way to go in “The Aussie” workplace

Last week I reflected on my business journey to date and my insights as a mumpreneur. I write this latest post on my way to Melbourne for a series of business meetings, affording me time to read the papers. Two articles piqued my interest and prompted me to start typing.

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Top 5 insights of being a “Mumpreneur”

At a sunny Octoberfest BBQ one recent weekend, I found myself chatting to a fellow business owner and mother-of-two. My company is a growing mid-tier marketing agency; hers is a successful mid-tier healthcare training company. We had a lot in common about running a small business in general, and the

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Why you should jump on board the PINTEREST express

As a relatively latecomer to pinterest, I was surprised to find that my invitation request to join the site was delayed for a close to a week. While waiting eagerly for my invitation from pinterest to arrive in my inbox I pondered, what could be taking them so long? After

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