measurable marketing management
Call Us +61 2 9555 5233

M&C Blog

Business women, be bold and trust your instincts

Business women, be bold and trust your instincts

By Gemma Manning  As a female entrepreneur and manager of two businesses, Manning & Co and Gemstar Technology, I have learnt to be confident and assertive about my ideas, and outspoken about my achievements. These traits don’t come naturally to a lot of women. After almost 10 years of being

Read more

How to create purpose-driven marketing

How to create purpose-driven marketing

By Gemma Manning  In our ever-increasing embrace of technology, what does the future of marketing and brand development look like? CEOs need to rethink their strategies and ensure that their digital platforms are key touch points for brand promotion and customer engagement. First, why go digital? Across every industry, digital platforms

Read more

On writing, editing and time management

On writing, editing and time management

By Sarah McKenzie Back in 2010, I was a new arrival to the city and a fresh-faced undergrad at UTS. I started my three year Writing and Cultural Studies degree with ambitious intentions – but true to the stereotype of the perpetually disorganised, barely-over-20-something student, I quickly became a serial

Read more

Focus on the ‘why’ of strategic marketing

Focus on the ‘why’ of strategic marketing

By Gemma Manning  Orator Simon Sinek famously said, “People don’t buy what you do, they buy why you do it.” From start-ups to small businesses to large corporations, companies across the enterprise struggle to identify the ‘why’ of their business strategy. It’s easy to pinpoint what your products and services are, and how they

Read more

Drive business value from strategic marketing

Drive business value from strategic marketing

By Gemma Manning Today’s CEOs need to view marketing as a strategic function in their business rather than a simple transactional mechanism to drive sales. A University of Technology Sydney study finds that one in three start-ups and small businesses fail in their first year of operation. A major reason for

Read more

We need more women in the boardroom

We need more women in the boardroom

By Gemma Manning  The reality is this: we need more women in the boardroom. According to a 2016 Workplace Gender Equality Study by the Australian government, while women comprise 46.2% of all employees in Australia, they hold only 14.2% of chair positions. It’s predicted that Australia will not hit its

Read more

Get your pitch right

Get your pitch right

By Gemma Manning  Whether you’re managing a large corporation, a medium-scale business, or a small start-up, pitching to influencers, partners, investors and customers requires a strategic and tailored approach. Get your pitch right to distinguish your business angle from other market players and disrupters. In Australia, we have a tendency

Read more

Get branding right to stand out in the market

Get branding right to stand out in the market

By Gemma Manning  To drive the growth of your business in the long term, it’s crucial to think strategically about branding, and establish a unique and authentic brand. Your brand is about how your products and service offerings are interpreted by the outside world and your people. It’s derived from

Read more

Top tips for getting immersed in Singapore

Top tips for getting immersed in Singapore

By Gemma Manning  In the last 10 years, Australian entrepreneurs have been looking to Singapore’s dynamic market to launch business ventures and start-ups. As a leading Innovation Nation, technology and finance hub, and cornerstone for development, Singapore is an ideal gateway for tapping into regional and global markets. Although we

Read more

Entrepreneurs, nurture your intrapreneurs

Entrepreneurs, nurture your intrapreneurs

By Gemma Manning  Entrepreneurs, the most powerful support network is right in front of your eyes: your employees. Most entrepreneurs think of a top-down approach to business growth, where you alone brainstorm and instigate change across your organisation, designating roles and responsibilities to your employees accordingly. Yet to drive your

Read more
Page 1 of 512345

Tweets

6 days left to donate to my #CEOCookOff page for @OzHarvest I'm at $2,476 & my goal is $10,000- Lets get there! ow.ly/EfEM309sqha pic.twitter.com/HIFEauya2g

reply · retweet · favorite

Contact

Lower Ground, 479 Darling St
Balmain NSW Australia
Phone: +61 2 9555 5233
Level 2, 88 South Bridge Road
Singapore 058716
Phone: +6586444496