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M&C Blog

Have we lost the human touch in marketing?

Have we lost the human touch in marketing?
By Gemma Manning Digital innovation has given marketers many great news tools to enhance marketing efforts, but leaders need to ensure personalisation in relationship-building with clients. In today’s digital world, marketing is more complicated and intricate than ever before, reflecting the complexity of today’s markets and consumers. Marketers are responsibleRead more

Maximise audience engagement through a personalised marketing strategy

Maximise audience engagement through a personalised marketing strategy
By Gemma Manning This year is set to be another one of rapid change in the marketing industry. Here’s how to maximise audience engagement through a personal touch. At a time of digital disruption, the mantra ‘customer is king’ remains as true as ever. In 2018, enhancing customer engagement throughRead more

Running your own business is like a marriage – this is what you can do to make it thrive

Running your own business is like a marriage – this is what you can do to make it thrive
Why running your own business is like a marriage and what you can do to make it thrive. Gemma Manning An entrepreneur and strategic marketing professional, Gemma Manning is the Founder and Managing Director of corporate marketing consultancy Manning and Co March 2018 marks an incredible 10 years in businessRead more

Fostering entrepreneurs: The YoungGems™ of the future

Fostering entrepreneurs: The YoungGems™ of the future

By Gemma Manning Around the globe, entrepreneurship has become a glamorous and popular career choice. Yet with such high failure rates in the start-up community, launching any kind of start-up and building a sustainable business is not for the faint-hearted. Across Australia, Singapore and Asia more broadly, local governments are

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Connect your people to vision and purpose through storytelling

Connect your people to vision and purpose through storytelling

By Gemma Manning Employee productivity is fundamental to the success of any business. We know that high-performing people add significant value to their team and positively impact the bottom line. In fact, research by Business 2 Community found that companies with engaged and productive people outperform those without by an incredible 202%.

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Content marketing: the fundamental ingredient for differentiating your brand

Content marketing: the fundamental ingredient for differentiating your brand

By Gemma Manning The rise of technology, digital engagement and automation has caused much hype in the business and marketing world. As a result, many business leaders are investing in technology and digital as the core part of their marketing strategies and primary communication channels, yet not capitalising upon the

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Upskilling the next generation of business leaders

Upskilling the next generation of business leaders

By Gemma Manning Australia is driving a focus on a technology-driven future in the workplace and in business, right through to STEM education in schools. However, with our literacy levels on the decline, writing and storytelling need to be top of mind for businesses as well as for tomorrow’s leaders. In

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Championing inclusiveness and diversity across the region

Championing inclusiveness and diversity across the region

By Gemma Manning  This year, I made the risky decision to relocate to Singapore to further drive the expansion of my two interconnected companies, Gemstar Technology (a tech launch-pad) and Manning & Co (a strategic marketing consultancy). The move has been hugely positive in many ways. Unfortunately, it has also

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By Gemma Manning  After starting my first business, Manning & Co, in Australia and expanding my second business, Gemstar, into Singapore to take innovative ideas to market in the region, I know only too well the importance and the challenges of building a strong company culture across borders. Both Manning

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How to build a strong company culture across different geographies

How to build a strong company culture across different geographies

By Gemma Manning  Building a truly regional team adds immense cultural and economic value in the bigger picture – as I have seen with the evolution of my own businesses. Both Manning & Co and Gemstar have transitioned over time to become truly regional businesses, with our ever-expanding team now

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