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2010 in review

As I sit here and type this, we are well and truly into the final hours of this year (2010) and this decade. Quite monumental really and a perfect time to reflect on the last 12 months from a number of perspectives – trends and movements in the marketing profession,

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Supporting small business

There are a number of people who inspire me and that have had an impact on my career and my decision to go into business – one of those people being my mother. My mother has been in business for more than twenty years and I have witnessed first hand

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M&C presents strategic marketing webinar

Manning & Co’s MD, Gemma Manning conducted a webinar on strategic marketing for the Australian Business Women’s Network on Wednesday 25 March 2010. Key takeaways from the webinar include: Marketing is a strategic function however unfortunately in the business world it is largely defined by tactical activities such as advertising,

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Can PR generate sales? YES IT CAN!

I wrote a blog post a little while a go about PR and sales. It is an area that I am quite passionate about. This is because often in my line of work we are educating our clients about the PR process, how it works and what to expect and

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Why isn’t my marketing strategy working?

I am reading a very interesting book at the moment, ‘Execution – the discipline of getting things done’ by Larry Bossidiy and Ram Charan. I think the book is a great read for any business and some of the Add Imagecore themes explored are just as appropriate for the world

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Market Segmentation: Key for success

Taking the time to identify and segment your target market is an essential first step to creating an effective marketing plan. While it is not the most glamourous or creative part of marketing, it is one of the most important steps to having a marketing strategy that works. I have

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5 top marketing tips for companies to survive the downturn

I watched ‘Insight’ on Tuesday night. The episode was about confidence in the current economic climate. Jenny Brockie did a fantastic job of exploring this topic. The discussion was really thought provoking. Confidence does plays such an important role in turning the current economic downturn into a recovery. Confidence influences

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Does PR drive sales?

Recently at a friend’s engagement party I got talking to a fellow business owner. I always enjoy talking to people in business and found listening to this person talking about her footwear business really fascinating. Firstly, she was only 25 and had already been in business for four years! I

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Marketing in 2009

Over the last 12 months, there has been significant talk on the impact of the current financial crisis on the business community. We are still in an economic period that is highly unpredictable so it is hard to say what 2009 will bring businesses. However it is clear that businesses

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