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Top 5 insights of being a “Mumpreneur”

At a sunny Octoberfest BBQ one recent weekend, I found myself chatting to a fellow business owner and mother-of-two. My company is a growing mid-tier marketing agency; hers is a successful mid-tier healthcare training company. We had a lot in common about running a small business in general, and the

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Why you should jump on board the PINTEREST express

As a relatively latecomer to pinterest, I was surprised to find that my invitation request to join the site was delayed for a close to a week. While waiting eagerly for my invitation from pinterest to arrive in my inbox I pondered, what could be taking them so long? After

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Are you considering starting a business? Our top insights…

I am often asked, ‘what are your key insights and advice for other entrepreneurs who are considering starting a business?’. Putting pen to paper, here are my top 10 tips for starting a business:  1. Be passionate about what you plan to do in your business, but also make sure

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On the eve of International Women’s Day, Lets reflect

People who know me well, know that I am passionate about the role women play in business. My passion for what I do and determination about making a difference stems from before beginning my career. It might have to do with the fact I went to an all girl’s high

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Making Twitter work for your brand

We have the ‘social media’ conversation with our clients all the time, and many are skeptical of using Twitter for business. Many business owners ask,’ how can I use Twitter as part of my business strategy when I can only see it damaging my brand’? The brutal fact, however, is

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Thought leadership using online forums

Forums are a great way for a business to establish thought leadership in their area of expertise. You can use forums in two different ways to support your marketing and thought leadership strategy: 1. Initially select 2 – 3 forums relevant to your business. Actively participate in these forums, sharing

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Establish brand credibility with LinkedIn

LinkedIn is a highly powerful tool, when you know how to use it and how it can benefit your brand. LinkedIn is the largest professional social network online and every professional and business owner regardless of industry or type of business should have a professional and company LinkedIn profile. LinkedIn

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To tweet or not to tweet

The age old question in today’s digital world is ”to tweet or not to tweet”? Social media is definitely all the rage. You might be a sceptic of it and really hope that it goes away, however the reality is, it isn’t going anywhere; it is here to stay. If

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Design enhances brands in digital era

Innovative design plays an influential role in creating brand experiences that are compelling, memorable and authentic. Good design can help a brand stand out in the market place. In a digital era, design is becoming increasingly intertwined with brand strategy and brand communications. Design can enhance a strategy and ensure

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Celebrating International Women’s Day

Tomorrow, Tuesday March 8, is the centenary of International Women’s Day. It is an important day to stop and reflect on the achievements of women, who unfortunately, are still considered a minority group in many countries. There is much to celebrate about women and the valuable contribution they make to

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Based in our Singapore office, Victor is our creative whizz at M&C, overseeing creative projects as well as managing client accounts in Asia. Victor has been kicking goals at M&C since day 1! pic.twitter.com/cddwcCKm4E

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Balmain NSW Australia
Phone: +61 2 9555 5233
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