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Top 3 rules of leveraging social media for your business

At M&C we are passionate about social media and its potential, and we work hard to show clients what it can do for them. In the last 12 months, we have gone from managing social media for two clients to managing 10 now! However, we still encounter clients and prospects

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Women, power, social media: Why companies must act

The digital revolution – particularly the rise of social media – has given women a voice on a scale that they have never experienced. A recent US survey found that 71% of women are active with social media. In Australia, women are most active with Facebook, Twitter, Pinterest and blogs.

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Gender equality a long way to go in “The Aussie” workplace

Last week I reflected on my business journey to date and my insights as a mumpreneur. I write this latest post on my way to Melbourne for a series of business meetings, affording me time to read the papers. Two articles piqued my interest and prompted me to start typing.

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Top 5 insights of being a “Mumpreneur”

At a sunny Octoberfest BBQ one recent weekend, I found myself chatting to a fellow business owner and mother-of-two. My company is a growing mid-tier marketing agency; hers is a successful mid-tier healthcare training company. We had a lot in common about running a small business in general, and the

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Why you should jump on board the PINTEREST express

As a relatively latecomer to pinterest, I was surprised to find that my invitation request to join the site was delayed for a close to a week. While waiting eagerly for my invitation from pinterest to arrive in my inbox I pondered, what could be taking them so long? After

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Are you considering starting a business? Our top insights…

I am often asked, ‘what are your key insights and advice for other entrepreneurs who are considering starting a business?’. Putting pen to paper, here are my top 10 tips for starting a business:  1. Be passionate about what you plan to do in your business, but also make sure

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On the eve of International Women’s Day, Lets reflect

People who know me well, know that I am passionate about the role women play in business. My passion for what I do and determination about making a difference stems from before beginning my career. It might have to do with the fact I went to an all girl’s high

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Making Twitter work for your brand

We have the ‘social media’ conversation with our clients all the time, and many are skeptical of using Twitter for business. Many business owners ask,’ how can I use Twitter as part of my business strategy when I can only see it damaging my brand’? The brutal fact, however, is

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Thought leadership using online forums

Forums are a great way for a business to establish thought leadership in their area of expertise. You can use forums in two different ways to support your marketing and thought leadership strategy: 1. Initially select 2 – 3 forums relevant to your business. Actively participate in these forums, sharing

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Establish brand credibility with LinkedIn

LinkedIn is a highly powerful tool, when you know how to use it and how it can benefit your brand. LinkedIn is the largest professional social network online and every professional and business owner regardless of industry or type of business should have a professional and company LinkedIn profile. LinkedIn

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Tweets

#TeamMnC is doing #FamilyLunch Fridays right with risotto, chunky salad and tiramisu! It's good to step away from the day-to-day and take a moment to connect with those you work with, from leaders to management to employees! pic.twitter.com/kpy2rybUfd

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AUS HQ
Level 5, Suite 5.1, 822 George St
Chippendale NSW Australia
Phone: +61 2 9555 5233
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Phone: +65 6532 1098