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Focus on the ‘why of strategic marketing

Focus on the ‘why of strategic marketing

By Gemma Manning  In the beginning stages of growth, many new businesses struggle to identify the ‘why’ of their business plan. Yet the ‘why’ – the reason why your company exists and what it stands for – is fundamental to getting your business off the ground and driving long-term success.

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4 top tips on how to elevate your business to the next level

4 top tips on how to elevate your business to the next level

By Gemma Manning In today’s fast-paced business world, there is much hype and excitement around becoming an entrepreneur and launching a start-up. We tend to glamourise entrepreneurship, believing that anyone can ‘make it’ if they just work hard enough. Yet this view doesn’t always reflect the gritty, day-to-day reality of

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The challenges of moving to Singapore as a mumpreneur

The challenges of moving to Singapore as a mumpreneur

By Gemma Manning  This month, I embarked on one of the most challenging chapters of my career so far: relocating to Singapore to launch Manning & Co’s sister company, Gemstar’s, first Young Entrepreneur’s Program in partnership with Murdoch University. On my last day in Sydney, it was such a strange

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The business of sisterhood & mentorship

The business of sisterhood & mentorship

By Gemma Manning  A culture of sisterhood in business is about guiding and inspiring others to succeed and thrive. Like any partnership, successful mentoring relationships between women require perseverance, patience, and resilience – but they are well worth the effort and can make all the difference in lifting women in

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Become a marketing-led company in 2017

Become a marketing-led company in 2017

By Gemma Manning In today’s customer-driven environment, a marketing-led company aims for sustainable business growth by investing in the customer experience as the top priority. In contrast, a sales-driven approach is typically short-term and transactional. In 2017, leaders need to invest in putting the customer experience first, ensuring that marketing

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What you need to know to scale up your business in 2017

What you need to know to scale up your business in 2017

By Gemma Manning  As we move into what is forecast to be a promising year for business growth, Australian companies must prioritise regional and global expansion to get to the next level. When expanding a business both regionally and internationally, there can be double the number of problems throughout each

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The rollercoaster ride of entrepreneurship

The rollercoaster ride of entrepreneurship

By Gemma Manning  For entrepreneurs in any industry, the inner strength and resolve to bounce back from failure is absolutely vital. After nine years of managing my own business and getting a second business off the ground, I have learnt the hard way that success doesn’t happen overnight. It takes

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Business women, be bold and trust your instincts

Business women, be bold and trust your instincts

By Gemma Manning  As a female entrepreneur and manager of two businesses, Manning & Co and Gemstar Technology, I have learnt to be confident and assertive about my ideas, and outspoken about my achievements. These traits don’t come naturally to a lot of women. After almost 10 years of being

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How to create purpose-driven marketing

How to create purpose-driven marketing

By Gemma Manning  In our ever-increasing embrace of technology, what does the future of marketing and brand development look like? CEOs need to rethink their strategies and ensure that their digital platforms are key touch points for brand promotion and customer engagement. First, why go digital? Across every industry, digital platforms

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On writing, editing and time management

On writing, editing and time management

By Sarah McKenzie Back in 2010, I was a new arrival to the city and a fresh-faced undergrad at UTS. I started my three year Writing and Cultural Studies degree with ambitious intentions – but true to the stereotype of the perpetually disorganised, barely-over-20-something student, I quickly became a serial

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