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Monthly archive for October 2016

Drive business value from strategic marketing

Drive business value from strategic marketing

By Gemma Manning Today’s CEOs need to view marketing as a strategic function in their business rather than a simple transactional mechanism to drive sales. A University of Technology Sydney study finds that one in three start-ups and small businesses fail in their first year of operation. A major reason for

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M&C partners with Verint to enhance thought leadership

M&C has recently been appointed the strategic marketing partner for Verint Systems, a global leader in Actionable Intelligence® solutions for customer engagement optimisation, security intelligence, and fraud, risk and compliance. M&C will assist Verint in driving thought leadership through an integrated and targeted communications approach, with a particular focus upon media

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M&C welcomes Bianca Benjamin, Client Services Assistant

We’re delighted to welcome Bianca, our new Client Services Assistant, to the M&C family. With a BA in Journalism and International Relations from the University of Tasmania and a Diploma of Journalism from the Danish School of Media and Journalism, Bianca brings a valuable global perspective to the role. She has

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M&C proud to support SSH’s ‘Sleep Under the Stars’ fundraiser

The M&C team is proud to have supported Stepping Stone House’s recent ‘Sleep Under the Stars’ event on Friday 7th October, which raised over $15k for Sydney’s homeless and at-risk youth. The event was a tremendous success, with a variety of corporate teams, families and young people working together to

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We need more women in the boardroom

We need more women in the boardroom

By Gemma Manning  The reality is this: we need more women in the boardroom. According to a 2016 Workplace Gender Equality Study by the Australian government, while women comprise 46.2% of all employees in Australia, they hold only 14.2% of chair positions. It’s predicted that Australia will not hit its

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Get your pitch right

By Gemma Manning  Whether you’re managing a large corporation, a medium-scale business, or a small start-up, pitching to influencers, partners, investors and customers requires a strategic and tailored approach. Get your pitch right to distinguish your business angle from other market players and disrupters. In Australia, we have a tendency

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Tweets

The @TAS_Business #Compliance Index was launched in 2017 as a pulse-check tool for mapping Aus #banking and #finance landscapes. TAS are releasing their third edition of the Index in November - and they'd like to hear your thoughts for this release - lnkd.in/e9dEZs6 pic.twitter.com/fmdtI3gtlU

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